Privacy Policy

Effective date: June 14, 2026  ·  Last updated: June 14, 2026

This Privacy Policy applies to Homeline Plumbing, operated by Homeline Plumbing LLC ("Homeline," "we," "our," or "us"), including its website located at homelineplumbing.com. We serve residential customers in Arizona and Idaho. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the choices you have regarding your information.

By using this website, you acknowledge that you have read this Privacy Policy. If you do not agree with our practices, please do not use the website.

1. Information We Collect

Information you provide directly

When you submit a quote request, contact form, or service inquiry through our website, we may collect:

• Full name
• Phone number
• Email address
• Property or service address
• Type of service requested
• Description of the issue, project, or service need
• State or service location information, such as Arizona or Idaho

Please do not submit sensitive personal information through our forms, such as Social Security numbers, payment card numbers, medical information, or other confidential information that is not necessary for your service request.

Information collected automatically

When you visit our website, we and our service providers may collect certain information automatically, including:

• IP address and approximate location
• Browser type and version
• Device type, operating system, and screen size
• Pages visited and time spent on the website
• Referring website or ad source
• Links clicked and general site activity
• Cookie identifiers, where permitted by your cookie preferences
• Advertising interaction data, such as whether you clicked a Google or Meta ad before visiting the site, where permitted by your cookie preferences

We may use Cloudflare to infer your approximate state from your IP address so the website can display the appropriate Arizona or Idaho content. We do not access your device's GPS location.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Responding to service requests: We use your contact details to call, text, or email you about your quote request, appointment, or service inquiry.
• CRM and lead management: We may store your submission in a customer relationship management platform so our team can follow up, schedule service, and manage customer communications.
• Location-based website content: We may use your approximate state or submitted service location to show the correct phone number, service area, license information, and local content.
• Website analytics: With your consent where required, we may use Google Analytics 4 to understand how visitors find and use our website.
• Advertising measurement: With your consent where required, we may use Google Ads, Meta Pixel, or similar tools to measure form submissions, ad performance, and campaign effectiveness.
• Security and fraud prevention: We use tools such as Cloudflare to help protect the website from bots, spam, DDoS attacks, malicious activity, and unauthorized access.
• Legal compliance: We may use or retain information as required by applicable law, regulation, legal process, or business recordkeeping obligations.

We do not use your information for automated decision-making that produces legal or similarly significant effects.

3. Cookies and Tracking Technologies

We use cookies, localStorage, pixels, and similar technologies to operate the website, remember your preferences, understand website performance, and measure advertising results.

Essential technologies

Essential cookies and localStorage items may be used to:

• Remember your cookie consent choice
• Remember your approximate state selection or detected state
• Support website security, bot detection, and performance
• Maintain basic website functionality

These technologies are necessary for the website to function properly and are generally active by default.

Analytics technologies

With your consent where required, we may use Google Analytics 4 or similar tools to collect information about how visitors use the website, including page views, sessions, device type, traffic source, and general browsing behavior.

Advertising technologies

With your consent where required, we may use Google Ads, Meta Pixel, or similar advertising tools to measure ad clicks, form submissions, and campaign performance. These tools may also support remarketing or audience features where enabled.

Managing cookies

You can manage cookies and tracking technologies through:

• The cookie banner or cookie settings link on our website, where available
• Your browser settings
• Google Analytics opt-out tools
• Google ad settings
• Meta ad preferences
• Industry opt-out tools such as the Network Advertising Initiative opt-out page

If you decline analytics or advertising cookies, we will not intentionally load those optional tracking tools through our website. You may also clear your browser cookies and localStorage at any time.

4. Third-Party Services

We use third-party service providers to operate the website, process inquiries, protect the site, analyze usage, and measure advertising performance. These providers may process information according to their own privacy policies.

Cloudflare

Our website may use Cloudflare for hosting, content delivery, security, performance, bot detection, DDoS protection, and approximate location detection. Cloudflare may receive your IP address, request metadata, browser information, and related technical data when you visit the website.

Resend

When you submit a quote request, contact form, or service inquiry, your information is sent to Resend, our transactional email delivery service, so that we receive your request by email. This may include your name, phone number, email address, address, service type, message, and location information.

Google Analytics 4

With your consent where required, we may use Google Analytics 4 to collect website usage information such as page views, session duration, device type, browser type, and traffic source. Google may process this information on servers in the United States or other locations.

Google Ads

With your consent where required, we may use Google Ads conversion tracking to understand whether visitors who clicked our ads completed a quote request or other action on the website.

Meta Pixel

With your consent where required, we may use Meta Pixel to measure advertising performance on Facebook, Instagram, and related Meta services. This may include measuring page views, form submissions, and ad interactions. Where enabled, Meta Pixel may also support remarketing or audience features.

Resend

We may use Resend to send transactional emails, such as confirmation messages or follow-up communications related to your service request. When an email is sent through Resend, your email address and message content may be processed by Resend in order to deliver the email. Resend may retain delivery logs and related metadata according to its own privacy policy.

Google Fonts

Our website may load fonts from Google Fonts. When this happens, your browser may make a request to Google's servers, which may include your IP address and browser information.

5. Data Sharing and Disclosure

We do not sell your personal information for money. We may share limited online activity data with advertising partners for advertising measurement or cross-context behavioral advertising where permitted by law and your cookie preferences.

We may share information in the following circumstances:

• Service providers: We share information with vendors and platforms that help us operate the website and business, such as hosting, security, CRM, analytics, advertising, and communication providers.
• Legal requirements: We may disclose information if required by law, subpoena, court order, legal process, government request, or to protect the rights, property, or safety of Homeline Plumbing, our customers, employees, or the public.
• Business transfers: If Homeline Plumbing is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar transaction, information may be transferred as part of that transaction.
• With your consent: We may share information in other circumstances where you have given us permission.

6. Data Retention

We retain personal information for as long as reasonably necessary to provide services, respond to inquiries, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements.

General retention periods may include:

• Quote and contact form submissions: Retained for as long as needed to manage the customer relationship, provide service, maintain business records, and comply with legal or accounting obligations.
• Analytics data: Retained according to the settings in our analytics platforms.
• Advertising data: Retained according to the applicable advertising platform's retention settings and policies.
• Cookie consent records: Retained in your browser for the period configured on the website or until you clear your cookies or localStorage.

You may request deletion of your personal information by contacting us using the information in Section 13. We may deny or limit deletion requests where retention is required or permitted by law.

7. Security

We use reasonable technical and organizational safeguards to help protect personal information. These may include HTTPS encryption, secure configuration practices, access controls, provider-side security tools, and security monitoring.

Form submissions are transmitted through secure connections to our service providers. We do not intentionally store raw form submissions on our website servers longer than necessary to transmit or process the request.

No method of transmission or storage is completely secure. We cannot guarantee absolute security, but we will take reasonable steps to protect your information and respond to any data incident as required by applicable law.

8. Your Rights and Choices

Regardless of where you live, you may contact us to request that we:

• Provide access to personal information we maintain about you
• Correct inaccurate information
• Delete your personal information, subject to legal and business recordkeeping requirements
• Stop certain marketing communications
• Withdraw consent for optional analytics or advertising cookies, where applicable

You may also opt out of optional cookies by using our cookie banner or cookie settings link, where available, or by adjusting your browser settings.

If you provide your phone number, we may contact you by phone or text message about your request. Message and data rates may apply. You may opt out of text messages by replying STOP, where applicable.

To exercise your rights or make a privacy request, contact us using the information in Section 13. We will respond within a reasonable time and may need to verify your identity before completing certain requests.

9. California Residents

If we are subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act, or if we choose to honor similar requests voluntarily, California residents may have additional rights regarding their personal information.

Categories of personal information collected

In the past 12 months, we may have collected the following categories of personal information:

• Identifiers: Name, email address, phone number, IP address, and service address
• Customer records: Contact information, service request details, and customer communication history
• Internet or network activity: Website usage, pages visited, browser type, device type, cookies, and ad interaction data
• Geolocation data: Approximate state-level location derived from IP address or information you submit
• Inferences: General advertising or analytics inferences created by third-party tools, where applicable

California privacy rights

California residents may have the right to:

• Know what categories and specific pieces of personal information we collect
• Know the categories of sources of personal information
• Know the purposes for collecting, using, sharing, or disclosing personal information
• Know the categories of third parties with whom we disclose personal information
• Request deletion of personal information, subject to exceptions
• Request correction of inaccurate personal information
• Opt out of the sale or sharing of personal information
• Limit the use of sensitive personal information, where applicable
• Not be discriminated against for exercising privacy rights

We do not sell personal information for money. We may share limited online activity data with advertising partners for advertising measurement or cross-context behavioral advertising where permitted by law and your cookie preferences.

To submit a California privacy request, contact us using the information in Section 13. We may need to verify your identity before completing your request.

10. EEA and UK Residents

Our services are primarily directed to residents and businesses in Arizona and Idaho. If you are located in the European Economic Area or the United Kingdom and interact with our website, this section may apply to you.

Legal bases for processing

Where GDPR or UK GDPR applies, we may process personal information based on:

• Contract performance: To respond to your service request or take steps before providing services.
• Legitimate interests: To operate, secure, maintain, and improve our website and business.
• Consent: To use analytics or advertising cookies where consent is required.
• Legal obligations: To comply with applicable laws, regulations, and legal processes.

GDPR rights

Where applicable, you may have the right to:

• Access your personal information
• Correct inaccurate personal information
• Request deletion of your personal information
• Restrict or object to certain processing
• Request data portability
• Withdraw consent where processing is based on consent
• Lodge a complaint with your local supervisory authority

International transfers

If information is transferred outside the EEA or UK, we rely on appropriate transfer mechanisms where required, which may include adequacy decisions, standard contractual clauses, the EU-U.S. Data Privacy Framework where the recipient is certified, or your consent.

To exercise GDPR or UK GDPR rights, contact us using the information in Section 13.

11. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information through our website, please contact us and we will take appropriate steps to delete the information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations.

When we update the policy, we will revise the "Last updated" date at the top of this page. If we make material changes, we may provide additional notice on the website.

Your continued use of the website after changes are posted means you acknowledge the updated Privacy Policy.

13. Contact Us

For privacy-related questions, requests, or concerns, please contact us:

• Homeline Plumbing
• Email: info@homelineplumbing.com
• Phone: (480) 227-0700

We aim to respond to privacy inquiries within a reasonable time and in accordance with applicable law.